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Forward Look Journal

On the nature of blogging today

100th comment from Germany

I received my 100th comment on my blog today.  It was a TrackBack.  I left it up because of its significance.   It was from an advertisement site, but the interesting part was that the site was in German.   That is quite significant.   My count statistics plug-in tells me that the number of visitors to my blog from Germany is equal to about one third of the number of visitors from the United States.   Visitor count from the third-highest country, the Ukraine, falls off quickly to one third of that from Germany.   The third-highest number of reads comes from Hong Kong.  I am amazed to discover that the total reads outside the United States is approximately equal to the number of reads in the United States.  So my 100th comment reminds me that I blog in a very international setting.    

100th comment a precisely targeted ad

Secondly, the advertisement is for a Kindle reader and it is attached to the article I wrote about whether physical libraries are already becoming obsolete.  Much of the spam I delete from my blog is attached almost randomly to any article that the spammer thinks may attract attention.  But this trackback ad was different.  It was targeted very specifically to the relevant article on the topic addressing the exact issue that fitted the item being sold.  This shows the true power of targeted Internet connectivity.  I predict more advertising money diverted from the scatter-guns of mass mail and broadcast media to the focused targeting potential of the Internet.

 

By pastorkelvin

Pastor Kelvin S. Jones has been a pastor for forty years. He continues to pastor a small congregation during his semi-retirement years. His wife JoAnne is an integral partner with him in ministry.